In this study, the investigators ask the question: can incentivizing smaller, less costly
behaviors—like just getting yourself dressed to go to the gym—be more effective (and
palatable) than incentivizing the larger goal directly?
To test this hypothesis, the investigators will randomly assign participants to one of three
experimental conditions: (1) control, (2) dress for success (low effort), and (2) exercise
for success (high effort). The investigators' hypothesis is that incentivizing a low effort,
indirect/workout-related behavior (i.e., "dressing for success") will be more effective in
motivating workouts than the control, despite a lack of economic incentive for the workout
itself. Additionally, the investigators will compare workout levels for groups 2 and 3; if
there is no difference between the two groups (or if 2 has higher exercise rates than 3),
this would suggest that indirect incentives may be as effective as direct ones.
- those who opt-in to the recruitment email to all of the investigators' corporate