The purpose of this project is to test two different types of health messages, one that is
developed for a specific group (targeted) and the other that is more personalized to
individuals (tailored), to see which is better at changing how often people have their eyes
examined. We hypothesize that people who get the tailored messages will be more likely to
get a dilated eye exam than people who receive the targeted messages.
Studies have shown that people are not getting their eyes examined on a regular basis, even
though dilated eye exams can detect eye diseases like glaucoma and diabetic retinopathy
early, before significant vision loss has developed. Early detection can lead to earlier
treatment, which can save sight by preventing or slowing the progression of these eye
diseases. In this project we designed, implemented, and are now evaluating tailored and
targeted print health messages to increase eye examination behavior in an African-American
population 65 years of age and older, a group at increased risk of glaucoma and diabetes.
- 65 years of age or older
- no dilated fundus exam in past 2 years
- appointment for dilated fundus exam scheduled
- no access to phone