A study examining menu choices made at fast food restaurants.
To examine the effect of point-of-purchase calorie information and value size pricing on fast
food meal choices a randomized 2 × 2 factorial experiment was conducted in which participants
ordered a fast food meal from one of four menus that varied with respect to whether calorie
information was provided and whether value size pricing was used.
- Must be 16 years old or older
- Must regularly eat at fast food restaurants
- Non-english speakers